How to get more from fans with live music thanks to streaming: Conference at Web Summit Lisbon
The advent of streaming has brought a revolution in the music industry. First seen with suspicion, then in a certain way also hindered, finally taken as a great ally by the arm. Today we are in the most idyllic phase. The very recent data published by the Recording Industry Association of America (RIAA) speak for themselves. In the first half of , the music industry shows an excellent state of health. Sales have risen significantly (+ 18% compared to the same period of the previous year). And what would have been the decisive factor? Streaming, which was prevalent in all other types of music listening.
Streaming, therefore, keeps commercial music firmly alive. On the $ 5.4 billion of revenue recorded by the recording industry, 80% comes from streaming platforms. From Apple Music to Tidal, from Pandora and SiriusXM to Spotify and YouTube: the streaming platforms have brought new life to the entire sector. And it matters little for the decisive decline in legal downloads. In a climate of renewed optimism, even the physical supports (especially the vinyl records) benefited from the momentum of the streaming, marking an incredible 5% increase in revenues.
A conference about the relation between Streaming and Live Music
With the arrival of streaming, live music has never been more vital. It is the theme of a meeting at Web Summit in Lisbon (November 7th) on the stage dedicated to Music Notes, where we are present as Media / Press. The title of the speech is Live music: Getting fans out more, a look at the current music scene, and a comparison of the possible future scenarios. The speakers of this event? Phil Hutcheon – founder and CEO of DICE platform, where users can find their favorite concerts and buy tickets online, Gabrielle Jenks – Digital Director of Manchester International Festival and Kieran Yates – Freelance UK Journalist, BBC.
Indeed, on the one hand, streaming allows us to reach a vast audience and get noticed by acquiring new fans. But on the other hand, live music is the real link between the artist and his audience, a moment of confirmation, and a memorable collective experience! However, also live music has reached a turning point. That’s why in this exciting conference for those who love to tread the stages, we want to define some of the aspects that will characterize the next generation of musical performances.
The focus is on the need to make music events more intelligent and cutting-edge, combining digital technology. In this way, we can satisfy a listener more and more in symbiosis with the new digital technologies, the so-called homo digitalis. In a certain way, all of us who live in a world where the presence of technological devices is dominant and widespread. In other words, we can’t do without it.
Something more about the Live Music Getting fans out more speakers at Web Summit
Phil Hutcheon is the founder and CEO of DICE. This digital platform was born in London in 2004. Today it is present in the United Kingdom, Paris, New York, Los Angeles, and it is planning to open new markets in and 2020. Thanks to DICE, users can quickly discover the events in their city and buy tickets for live concerts, musical evenings, and festivals. Furthermore, this platform is genuinely famous for practicing advance pricing and anti-scalper mobile ticket policy (principally against resale).
Gabrielle Jenks is Digital Director at the Manchester International Festival (MIF). This Manchester music festival brings together genres and artists from different backgrounds. The aim is to create new dynamic forms of expression. An exciting project is also The Factory, a global cultural space that is going to open in 2021, and that will have digital innovation in its beating heart.
Finally, Kieran Yates is an independent English journalist who works for the BBC, The Guardian, and other magazines focusing on culture, technology, and future scenarios.